Zehr is a fashion label founded in 2009 by London based designer Rebecca Zehr. Zehr’s designs blend sharp tailoring and high quality fabrics with signature prints to create basic pieces with a twist and a collection that feels elegant yet edgy.

The colour palette is classic – black, white, navy and grey – with the occasional stronger hint of colour. Taking references from classic tailoring the collection is designed with a keen eye on details and proportion. Every collection is inspired by a variety of sources ranging from military uniform, folk costume to ethnic illustrations. Translated into modern shapes and print designs they influence the overall mood of the collection.

The result is a collection that does not appear to make a fuss and yet creates a distinctive style.